Want to Get More Blog Comments? Check the Junk Drawer.

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I love blogs that make me laugh. I'm the kind of girl that's jaded enough to roll my eyes at The Simpsons but quirky to the point of laughing into choking fits watching The Office, vintage SNL and Sarah Silverman. Enter The Junk Drawer blog. I love The Drawer for a couple of reasons. First, the junk drawer in my house is sacred. More times than I can count, I've found the essential lost item in my junk drawer--the spare car key, the Victoria's Secret gift certificate from last Christmas, the lone AAA battery (don't ask).

Second, the Drawer's owner Kathy Frederick is a real hoot. Don't believe me? Consider this: where else can you read about loving banana clips, runaway boobs and an ass table? Nowhere but The Junk Drawer. Read Kathy's near daily accounts of life and you'll laugh out loud, or at least snort suppressing it.

But you'll also notice something quite extraordinary. Kathy's readers comment, A LOT. Her posts consistently get upwards of 70 - 80 individual comments, bringing her collective comments to over 10,000 for a blog only 1.5 years old. And they're funny, insightful, clever comments that people who have obviously read the whole post take time to share. It's a blogger's dream.

How did Kathy become the most successful comment breeder this side of Dooce? That's just what I asked her and she was kind enough to respond. I sat down with one of my favorite snacks, a glass of wine and bag of Flamin' Cheetos, and wrote down my questions for Kathy. Here's what she had to say.

How do your readers' comments make you feel?
Like a million bucks! Reader comments are the life blood of my blog, my fuel. I cannot tell you how rewarding it is for me to get instant feedback for my writing. It’s a gift every time someone comments.

Did you get that many in the beginning or did they evolve along with your blog?
Glad you asked. Many people think I got a lot of comments right from the start because they see high numbers now. But if you dug back into my stats, you’d see that comments grew very gradually. Like all bloggers, I had single-digit comments for the first few months. There’s no way around that unless you’re Oprah.

Why do you think so many people enjoy responding to you?
I think it’s because I’m an open book. Some may think I reveal too much about myself and my life, but it may be the key to making readers feel comfortable sharing a bit of themselves with me. Also, a good friend once said I had self-deprecation down to a science. He might be right. Admitting my idiocy seems to generate a lot of comments. I still haven’t figured out if people are laughing at me or with me. Hmmm.

How much time do you spend replying each day?
About an hour, more if comments are heavy. A typical post sees 20-30 comments per day. I like to respond to them in chunks of 10 or 20 to keep it manageable.

Do you comment on other blogs?
Absolutely. I follow and comment on about 30 blogs regularly. If you’re looking for examples of commenting done right, check out a few of my favorites:

• JD at I Do Things So You Don’t Have To: JD writes the best comment responses, bar none. When I read her gut-busting replies, I feel like I’m getting a bonus post. It’s like dessert after a good meal.


• Jeff at View from the Cloud: Jeff has a razor-sharp wit and he makes humor writing look effortless. Trust me, it’s not. As is the case with JD, Jeff’s responses are as funny as the posts he writes. It’s not always easy to write humorous responses, but Jeff masters it.


• Cardiogirl: “CG” writes passionately about a number of personal and thorny issues. By her responses, you can tell that she’s thought long and hard about what her readers say and appreciates every visitor. Commenting for her is serious business.

In all three of these cases, the bloggers are essentially saying “Welcome to my home. I’m really glad you’re here.” There is no better way to build a community and retain visitors than to engage those who took time to leave a comment.

What type of posts get the biggest reaction from readers and why do you think that is?
There are two types: 1) where I admit my stupidity or vulnerability, and 2) where I ask readers for their opinion about something. In the first case, readers react because they’ve either been there themselves, or they are flabbergasted by what I’ll admit to in the blog. In the second case, I’ve basically opened up the floor for comments. People love to talk about themselves or an issue near and dear to them.

Can you think of a particularly funny comment, or one where the reader was offended with your humor?
A funny comment? Oh, yeah. There were many, many hilarious comments left on my post about my grade school memories. Some comments were sad, too. A mixture of laughter and pain, that post and its comments had it all.

Anyone offended? Unfortunately, yes. It happened on a sarcastic post gone wrong. I felt bad I offended some readers and vowed to never to do it again. That crummy feeling stays with me to this day.

Do you moderate your comments?
No, and it’s not really necessary. I’m frequently in touch with my blog and watch comments roll in throughout the day. If someone leaves an offensive comment, I can delete it almost immediately. Luckily, I’ve only had to do that a few times. If anyone wants to leave an inappropriate comment, do it between 9PM-5AM EST, when I’m usually unconscious.

Do ‘real life’ friends comment or only virtual readers?
Many of my friends, work associates and family comment regularly, especially my two sisters and my niece. My Dad also reads my blog, but doesn’t comment. Not online, anyway. He’ll call instead to tell me how much he liked a certain post, which is sweet. Thanks, Dad!

Commenting really enriches a blog's sense of community. What advice do you have for bloggers trying to cultivate more comments and/or readers?
Make it a point to respond to comments. People want to feel heard. Show them you’re listening and that you’re glad they stopped by. You’re glad, right?

Ask a question! If you’ve covered some topic and you want feedback, ask away. It doesn’t get any simpler than that.

Comment on blogs you enjoy. Their owners and their readers may navigate back to your blog and comment, too. Over time, you’ll start seeing repeat visitors. Get to know them. You’ll make connections and the rest is magic.

As for gaining new readers, consider joining networks like Entrecard, and if you’re a humor writer, Humor-Blogs. You may want to try out Blogerella, a new directory run by the same person who runs Humor-Blogs. Bloggers in any niche can sign up there. Some services and networks may prove more useful than others. My advice is to simply try them out and see which ones bring you the most new readers. Happy commenting!

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Thanks for your insights, Kathy. I hereby dub you Countess of Comments. I can't offer you your own kingdom, but I do wish you continued success with your spectacular blog.

This blog, Diva Cosmos, rarely receives comments. Why is that, I wonder? My friend said I sound too mean and people might hesitate to comment. To that, I said shut your mouth awww, c'mon now. I'm all bark and no bite. Well, I bite sometimes but I never draw blood. So please, share. I can only hope to learn from Kathy's success. I refuse to give up. I shall continue to court the elusive comment.

Back to The Junk Drawer. If you haven't opened it yet, I suggest you click over. You'll be entertained, and likely leave a bloody comment.